Tennis skirts and sweater vests were popular before the summer. The New Year’s Eve fashion renaissance was in full swing. Utility fashion emerged just as the tie-dye craze was winding down. Fashion trends change quickly to appeal to the tastes of consumers who are always looking for something new. The harsh result of these consumer practices is what we now refer to as fast fashion.
Fast fashion refers to the quick transition from runway to rack as new trends arise to keep up with shifting desires. To meet these consumer needs, businesses produce an infinite variety of apparel designed for limited – or even single use.
This article will answer for the question Why people can’t stop buying fast fashion?
Why people can’t stop buying fast fashion?
Because fast fashion giants are able to drive down the costs of their goods through the use of low–quality materials and cheap labor, so people can’t just resist the low–cost clothing, especially when it’s sometimes tagged with sustainability.
Although the harmful implications are well acknowledged, the majority of us continue to support the fast fashion industry. Despite their damaging production procedures and questionable disposal methods, brands such as H&M, Zara, and the mighty Shein remain as popular as ever among consumers.
Outfits purchased from a fast-fashion outlet last year are unlikely to remain fashionable by this time next year. Consumers are trapped in a never-ending cycle involving unethical work and excessive waste before the end of the season.
Is fashion really important? That’s a good question you must answer, why is fashion important to you.
But why do we feel compelled to reorganize our closets every few months? Part of the fault could be attributed to our fascination with the social media influencers we follow. The desire to emulate the looks of celebrities on our screens outweighs the desire for environmentally friendly apparel. Constantly chasing after the most recent designs worn by our favorite influencer necessitates a plethora of different outfits. However, before the look can be worn more than a few times (because, God forbid, we repeat ensembles), other variations have already appeared on the Instagram feed.
Fast fashion is more and more problematic
With speedier and more ethically problematic manufacturing practices, it’s becoming increasingly affordable to shop as much as we want. However, the environmental damage of these methods far outweighs the price tag.
The ecology is not the top consideration in the manufacture of quick fashion. When cleaned, polyester, a typical fabric, generates microfibers, contributing to the rising level of plastic in the water. Cotton growing necessitates a large quantity of resources and chemicals, and it increases the likelihood of droughts.
Many attempts to replicate influencer fashion often steer consumers to higher-priced items that many of us mistakenly assume are more eco-friendly than their competitors. Many consumers have come to identify low-cost apparel with fast fashion—and high-priced items with sustainability—because fast fashion giants are often able to drive down the costs of their goods by using low-quality materials and cheap labor.
Consider the names Aritzia and Madewell. Despite their higher price points in comparison to stores like Zara, both companies received bad ratings from the social impact company Good On You, which analyzes fashion labels based on their environmental and labor standards. However, due of the misconceptions we hold about what constitutes fast fashion, many of us fall into the trap of comparing expensive fashion with ethical fashion, wrongly believing that by purchasing more expensive things, we are not supporting a rapid fashion culture.
It is indisputable that our consumer habits and beliefs are what keep us firmly in the grip of the fast fashion industry, despite our growing awareness of the toll that this sector takes on both people and the environment. But how do we get out?
Of course, there are other changes we can make to our shopping habits to demonstrate our commitment to ethical production. Consider shopping at a certified sustainable store the next time you want to add to your wardrobe. You may lessen the carbon impact produced by the global disposal of millions of tons of textiles by buying and selling used garments through thrift stores and platforms like Poshmark and ThredUp.
However, the most crucial step we can take to abandon fast fashion is to rewire our thinking about the constant barrage of trends exhibited by influencers and shops. We can fight to bring the industry down by developing a deeper knowledge of the assumptions that underpin our support for it.